Information on the Processing and Protection of Personal Data
1. Protecting Your Personal Data Is Important to Us!
Centrála cestovního ruchu – Jižní Morava, z. s. p. o. (Tourist Authority – South Moravia), with its registered office at Radnická 2, 614 00 Brno, Czech Republic (hereinafter referred to as the “Data Controller”), takes the protection of your personal data seriously.
We always process your personal data on the website www.ccrjm.cz in accordance with applicable data protection legislation, particularly Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).
In addition to implementing technical security measures, we have provided training to the Data Controller’s employees who have access to personal data. These employees are required to maintain the confidentiality of your personal data.
If you have any questions, please contact us at info@ccrjm.cz.
2. What Data Do We Collect?
Based on your consent, the Data Controller is entitled to process your personal data in accordance with applicable legislation. This applies to data processing on the website www.ccrjm.cz.
With your consent to the processing of data collected through our website, the Data Controller collects information that enables us to monitor and evaluate the website’s performance.
The Data Controller uses this information exclusively for internal purposes and in accordance with data processing agreements concluded between the Data Controller and individual data processors (see Section 7 below). Data is shared only with these processors and no other third parties.
The Data Controller collects data for the following purposes:
- Analysing website usage, conducting market research and subsequently optimising the website.
- Adapting website content to meet the needs of you, our valued visitors.
- Improving user satisfaction and making the website easier to use.
The personal data collected and processed by the Data Controller includes IP addresses, web browser types and cookies.
We do not carry out profiling or automated decision-making on our website.
3. IP Addresses and Web Browser Types
We process IP addresses and web browser information to ensure that our website displays correctly and functions properly. This includes analysing user data, for example when testing software updates and website modifications.
We also process IP addresses to prevent cyberattacks and protect our servers against security threats.
Personal data is stored and processed for the above purposes for a period of three years from your last visit to the website.
IP addresses are collected through Google Tag Manager, which anonymises the data before transferring it to Google Analytics.
Although Google Analytics allows us to monitor visitor behaviour on our website, it does not enable us to identify individual visitors.
4. How Do We Use Cookies?
Visitors to our website consent to the storage of cookies on their computers or other devices.
Cookies are small files that allow websites to remember your previous preferences, such as your selected language, when you visit them again.
Cookies do not provide access to other data stored on your computer or device.
The Data Controller uses cookies to improve the structure of website content, adapt it to visitors’ needs and enhance website navigation, making the website more convenient and user-friendly.
Most web browsers accept cookies by default, generally storing them for 30 days after your last visit.
However, if you prefer, you can change your browser settings to reject all cookies or automatically delete them when you close your browsing session.
5. Who Processes Your Personal Data?
The Data Controller also acts as a data processor. In addition, the following external processors assist with personal data processing:
a. Google Analytics and Google Tag Manager
Google Czech Republic, s.r.o., the provider of Google Analytics and Google Tag Manager software, with its registered office at Stroupežnického 17, 150 00 Prague 5, Czech Republic, Company ID No. 27604977.
b. Website Administrator
Martin Píštěk.
c. Other Service Providers
Where applicable, other providers of data processing software, services and applications. However, our organisation does not currently use any such additional providers.
We regularly review and update our list of data processors.
The Data Controller has concluded a data processing agreement with each processor and carefully selects providers who ensure that personal data is processed lawfully and securely.
6. Your Rights as a Data Subject
As a data subject, you provide your consent voluntarily and freely.
You may withdraw your consent at any time by contacting the Data Controller at info@ccrjm.cz.
The withdrawal of consent takes effect as soon as the Data Controller receives your request.
As a data subject, you also have the following rights:
a. Right to Information
You have the right to request information from the Data Controller about which of your personal data is being processed and to receive an explanation of how and why it is processed.
b. Right of Access
You have the right to request access to your personal data held by the Data Controller and to request that it be updated or corrected.
c. Right to Rectification
You have the right to request the correction or completion of inaccurate or incomplete personal data.
d. Right to Erasure
You have the right to request that the Data Controller delete your personal data.
e. Right to Restriction of Processing
You have the right to withdraw your consent at any time or request that the processing of your personal data be restricted.
f. Right to Data Portability
You have the right to request the transfer of your personal data.
g. Right to Object
You have the right to object to the processing of your personal data.
h. Right to Lodge a Complaint
If you have concerns about compliance with personal data protection obligations, you may contact the Data Controller or the Czech Office for Personal Data Protection (Úřad pro ochranu osobních údajů).
7. Processing of Personal Data for Marketing Communications
a. Personal Data We Process
In order to send you our marketing communications, we process the following personal data:
- First name and surname.
- Email address.
b. Sharing Personal Data with Third Parties
The personal data listed above will not be shared with third parties, except for the email marketing service provider responsible for distributing our marketing communications in bulk.
This provider has been assessed to ensure the secure processing of personal data and has committed to complying with the GDPR.
c. Withdrawal of Consent
You may withdraw your consent to the processing of your personal data for marketing communications at any time by clicking the unsubscribe link included in each newsletter.
Tourist Authority – South Moravia
Centrála cestovního ruchu – Jižní Morava, z. s. p. o.
Radnická 2
602 00 Brno
Czech Republic
Phone: +420 602 162 829
Email: info@ccrjm.cz
The operation and activities of the Destination Management Organisation (DMO) have been supported by funding from the state budget of the Czech Republic through a programme of the Ministry for Regional Development.
© Centrála cestovního ruchu – Jižní Morava, z. s. p. o.